Every journey begins with a few steps driving into the first goal, a desire that moves us forward into that direction.
remember writing my first website in Notepad during my time as an intern at a power management company. Some remnants from this experimental period can be found in my NFT collection, which I've named Lostpop.
After that, technology developed very quickly. A few years later, while working for tech startups at the beginning of this millennium, we began hiring software engineers from countries like the Netherlands because such expertise was not yet available locally. Suddenly, social media emerged, followed closely by immersive three-dimensional environments. This marked the wave of advertising agencies venturing into the internet.
Looking towards tomorrow, we envision blockchains and cryptocurrencies revolutionizing the financial market. We are now in the era of Web 3.0—the cryptographic ecosystem!
This transformation will reshape various aspects, including writing, images, social media interactions, money transfer and storage methods, and even the nature of money itself. It requires significant technological efforts to enable the necessary innovations for this new experience.
Numerous innovations are emerging from Web3, including decentralized finance (DeFi), which empowers individuals to become their own bank, and NFTs, which grant content producers full control over copyright. These are just the tip of a massive iceberg, and the collision between the old economy and these advancements is imminent.
Why do they still call me
I spent most of my time working for the advertising market as a project manager, providing technology solutions.
On the graph you can see how much time I spend on these activities.
Project management
Business analysis
Resource management
Technologic solutions
Business intelligence
Data reporting
Educational background
Over the years I choose a different topic to study, but always within the science chair.
[University graduate]
Data processing (PUC): 1995 - 1998
Political sciences (Uninter): 2015 - 2018
[Postgraduate studies]
Startups Tech Business Plan (Business School): 2000
Data Science (Mackenzie): 2020
[specializations]
Communication Planning (Miami Ad School): 2010
[certifications]
Descentralized Finance (DeFi) Infrastructure (Duke University): 2022
Google Analytics Advanced (Google): 2020 - 2023
Google Analytics Academy (Google): 2020 - 2023
Python for Data Science (IBM): 2020
Basic Statistics (Universiteit Van Amsterdam): 2020
Operating Systems (Google): 2020
Computer Networking (Google): 2020
My universe
Advertising
Teams on the move looking to create something new, a purpose, a message, a brand. Doing this in the best way respecting the client's investment.
Media campaign
Campaigns combine techniques and communication to set up systematic messaging structures that link environments and platforms.
Social networks
An environment where brands and consumers interact. Arena where formats prevail. And together they form this ecosystem.
CRM
The means of maintaining customer interaction, observing their behavior and automating the exchange of messages in an assertive way, building a narrative at different times.
Search
The journey begins with an investigation that seeks to evaluate the brand in search engines such as Google. Research brands, products and services to ensure greater visibility.
Data Science
Understanding the customer's business is the fuel for a journey that involves collecting and exploring data to project trends in the customer's business.
Analytics
Mastery of the investigative mindset and conceptual foundations. These are the pillars that make it possible to deal with a massive volume of data produced in today's society.
Projects
Macro activity that is born from the sketch and follows the entire process until the construction of something new, different, innovative. This is a collective activity, it involves multitasking professionals from beginning to end. This is my comfort zone.
